I’m a writer and creative strategist with over a decade of experience shaping digital-first storytelling for global fashion, retail, and beauty brands. My work lives at the intersection of language, strategy, and human behavior, translating complex products and ideas into clear, compelling narratives that resonate with people and perform across platforms.

I’m currently a content writer and strategist at Estée Lauder, where I specialize in paid media and social-first writing. My role spans concept development, messaging strategy, and execution, as well as mentoring freelance writers and collaborating closely with cross-functional partners across Trade Marketing, Consumer Engagement, and global brand teams. I’m particularly interested in work that balances cultural relevance with commercial intent, and in building ideas that feel considered, not crowded.

I’m always open to thoughtful collaborations—whether that’s a focused project, ongoing freelance work, or a permanent role—where strong ideas, clear thinking, and good taste matter.