Site & Social Copy

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Revisited polo basics to promote best sellers on site & email.

Copy for men's Polo style guide, part one of a series.

Landing page copy for RL's new performance wear for men.

Landing page and email for new Polo Sport product launch.

Homepage copy for RL's new Runway Collection.

Crafted copy for the Lauren Wedding shop, which targeted brides, bridesmaids and guests.

Landing page copy for New Home collection

Created the first Lauren Dress Shop, a selection of dresses that expresses her personality—with a nod to RL's new brand identity.

Created a back-to-school checklist for the kid's polo landing page.

Crafted messaging for RL Baby Collection—an elevated assortment with a higher price point.

The Classic White Shirt: This feature highlights the versatility of the white shirt, an essential RL product.

Wrote social copy for Chaps.